CASE STUDY
AAFC Listening Sessions
In 2022, Agriculture and Agri-Food Canada (AAFC) sought to deepen its understanding of the trends, drivers, obstacles, and opportunities facing innovators in Canada’s food sector. Leveraging our diverse and experienced membership, we partnered with AAFC to gather representatives from small to medium-size businesses in a series of group listening sessions.
Through these sessions, we created an opportunity analysis for AAFC, which provided strategies for building awareness and accessibility of AAFC programs to maximize the potential for meaningful and productive collaboration with post-farmgate innovators.
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