New Markets, Same Success: Strategies to Prevent Brand Dilution During Expansion

Findings from Progressive Grocer's annual Retailer Preference Index (RPI) report will be discussed. You'll learn:

• How retailers with strong customer perceptions grow 2x – 3x faster than competitors.
  
• Why brand equity gets diluted during expansion, and the millions of dollars you could be missing out on.
  
• A Publix case study: We'll dissect the expansion strategy of this successful regional chain to see how they're navigating brand equity in new markets.
• Actionable insights: Discover what you can do to minimize brand dilution and maximize your return on investment in new markets.