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50 Food & Beverage Programs - Toronto Metropolitan University

50 Food & Beverage Programs - Toronto Metropolitan University

BASc . Nutrition and Food at Toronto Metropolitan University: Nurturing Future Nutrition Experts Toronto Metropolitan University (TMU) in Toronto, O N , offers a comprehensive Bachelor of Applied Science ( BASc ) in Nutrition and Food. This full-time, four-year degree program, accredited by the Partnership for Dietetic Education and Practice (PDEP), prepares students for various career paths in nutrition and food sectors. Program Overview: The BASc Nutrition and Food program at TMU equips students with in-depth knowledge of nutrition, food, and health. The curriculum is interdisciplinary, combining science, nutrition, research, communications, and social science courses. It's designed for those who aim to promote healthy eating habits and enhance the quality of life in Canadian communities. Professional Accreditation and Industry Recognition: Accredited by the Partnership for Dietetic Education and Practice (PDEP). Recognized by Canadian Institute of Food Science and Technology, Canadian Association of Food Service Professionals, Ontario Home Economists in Business, and the Ontario Family Studies/Home Economics Educators Association. Curriculum Highlights: Diverse Academic Options: The program includes courses in science, nutrition, research, communications, and social science. Professional Education: Offers Chang School certificates in Food Security or Gerontology. Liberal Studies: Broaden perspectives with courses in history, sociology, geography, etc. Research Opportunities: Engage in hands-on learning in labs like the Nutrition Discovery Labs and the Centre for Studies in Food Security. Student Groups: Get involved with Nutrition Course Union and Diabetes Canada at Ryerson for extra-curricular activities. Career Opportunities: Graduates can pursue careers in food styling, nutrition consulting, health promotion, food inspection, and more. They are well-prepared for roles in foodservice, the food industry, community agencies, government, marketing and promotion of food products, and even graduate studies. Program Profile: Duration: Four years for a BASc degree. Structure: Includes two years of foundational courses and a wide range of electives. Research Concentration: Option to specialize in Nutrition and Health Research. Global Opportunities: Student exchange programs and international summer programs. Liberal Studies Requirement: Essential for a well-rounded education. Key Classes and Features: Interdisciplinary Foundation: Courses in physical and biological sciences, nutrition, food science, marketing, research methods, and more. Research Focus: Independent research through a concentration in Nutrition and Health Research. Flexibility: Pursue Minors or Certificates in areas like Food Security, Gerontology, Psychology, Marketing, and Family Supports. Key Faculty and PAC: Dr. Fiona Yeudall : Director of the School of Nutrition. Program Advisory Council (PAC): Includes experts like Honey Bloomberg (Team Lead, EatRight Ontario) and Cristina Cicco (Project Coordinator, College of Dietitians of Ontario). Contact Information: School Location: Daphne Cockwell Health Sciences Complex, Toronto. Phone: ( 416 ) 979-5074 Email: nutrition@torontomu.ca Video/Social/Media: Explore student experiences through this YouTube video . Follow the Nutrition Course Union on Instagram . Toronto Metropolitan University's BASc Nutrition and Food program is an excellent choice for those seeking a robust and multidisciplinary education in nutrition and food, preparing them for diverse professional pathways in this vital field.

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Is Plastic Reductions a Priority?

Is Plastic Reductions a Priority?

CFIN's recent plastics use survey asked members if reducing plastic and plastic waste in their operations was a priority for their company. Here's what they told us:

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Understanding Food Shelf Life: Insights from Conestoga College

Understanding Food Shelf Life: Insights from Conestoga College

Recently, a couple of CFIN members reached out to our YODL community looking for food shelf life evaluation test laboratories and service providers in Canada. The support from our community was immediate, as usual. I'm a nerd by nature, but an IT nerd nevertheless, and this topic sparked my curiosity to learn more about food shelf life studies, a critical aspect of the food industry. So I connected with @Nicole Detlor , the Director of Conestoga College's Food Research & Innovation Lab, a renowned institution that provides innovative solutions and research to help Canadian food processors extend the shelf life of their products. Nicole graciously agreed to answer a few questions and share her expertise: What are the key factors you consider when designing a food shelf-life study? The first thing we do is to figure out the likely mode of shelf-life failure. This depends on many factors such as product pH , water activity , processing , packaging , storage conditions and ingredients – the complete product needs to be considered. How do you customize your shelf life studies to meet the specific needs of different types of food products? The likely mode of shelf-life failure will be unique for each food product and it’s important that we understand this first, so we don’t miss anything. Based on this we make a plan to measure how these factors may change over the course of the shelf-life of the product, using laboratory methods wherever possible. This may include parameters such as: microbial spoilage , fat oxidation or colour change . It is important to have a control product to compare over the course of the shelf life. Sometimes accelerated shelf-life studies can provide results faster, but these methods do not always give reliable information, we must ensure the impact of acceleration is well understood. How do you ensure that shelf life tests integrate with food safety and quality regulations? Our first step is to review processing, measure pH and water activity so we understand the food safety of the product. If we have any concerns based on formulation and processing, we will address those first with our partner. Ideally we also want to do a shelf-life study on a product that has been produced under its final processing conditions. Can you provide examples of how your services have helped Canadian food producers improve their product shelf life? We’ve worked with many small and medium sized businesses to review their formulation and processing, to make suggestions to improve their shelf-life. Each approach is unique and needs to be tailored to the capability of the organization we are supporting. This could include suggesting natural preservatives , reducing pH , providing information about thermal processing or other novel processing techniques. What emerging technologies or innovations are you currently exploring at Conestoga Food Research & Innovation Lab? A significant area of interest right now is the changing regulations in packaging and their potential impact on shelf life of food products. We’ve conducted several shelf-life studies with packaging manufacturers to help them demonstrate and/or understand the impact of the novel packaging material on food products. There are some exciting innovations in packaging, and we’ve been very encouraged by the results achieved thus far. Nicole and her team are making significant strides in ensuring the food we eat is safe and lasts longer. Their dedication to innovation and quality is truly inspiring. Stay tuned for more insights and innovations in the food industry. If you have any questions or want to learn more about Conestoga College's services, reach out to Nicole at ndetlor@conestogac.on.ca . Related YODL Threads: https://www.cfin-rcia.ca/discussion/shelf-life-testing https://www.cfin-rcia.ca/discussion/shelf-life-testing-2 Thursday Thought on Foodtech is an experimental weekly column or post co-written between my colleague @Lavina Gully and myself. We may use generative AI tools to research and enhance the content. When content from AI tools is used, it is credited in the post. Follow us every Thursday for more thoughts on Foodtech and join Canadian Food Innovation Network's YODL community to connect with innovators coast to coast: https://yodl.ca/home Disclaimer : None of the organizations, companies, or products or mentioned in this article are sponsors of this content.

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50 Food & Beverage Programs - St. Lawrence College

50 Food & Beverage Programs - St. Lawrence College

Chef Training at St. Lawrence College: A Gateway to Culinary Excellence St. Lawrence College in Kingston, O N , offers an enriching Culinary Skills – Chef Training program through its School of Media, Art & Design. This one-year, full-time program, leading to an Ontario College Certificate, is perfect for aspiring chefs and those interested in the multifaceted world of culinary arts. Program Overview: The Culinary Skills – Chef Training program at St. Lawrence College is designed for individuals exploring culinary opportunities, delving into the business aspect of foodservice, or seeking a career change. The program emphasizes method-based, hands-on learning, facilitated by experienced chef instructors in a collaborative environment. Program Highlights: Teaching Restaurant: Students gain real-world experience at the on-campus restaurant Essence Dining Room. Expert Faculty: The program has a faculty with global experience, including chefs who have worked in prestigious hotels and Michelin star restaurants. Flexible Pathways: Students can transition seamlessly between a one-year certificate and a two-year diploma in culinary management. International Opportunities: Students have the chance to study in Barbados and Ireland, adding global credentials to their culinary education. Key Courses and Features: Culinary Techniques: Students learn a range of cooking techniques, from basic to advanced. Baking Foundations: The program covers essential baking skills. Culinary Math and Kitchen Management: These courses focus on the business and operational aspects of culinary arts. Apprenticeship Designations: Graduates complete theoretical requirements for the Cook Apprenticeship program in Ontario. Career Opportunities: Graduates can pursue various culinary roles, including prep cook, line cook, pastry cook, personal chef, food writer, kitchen designer, and more. Employment opportunities exist in restaurants, bars, hotels, catering companies, bakeries, and other culinary establishments. Admission Requirements: Ontario Secondary School Diploma (OSSD) or equivalent, including Grade 12 English and Grade 11 Math. For those missing prerequisites, enrollment in the Career/College Prep program is available. Student Experience and Testimonials: Graduates like Anthony Denard and Robert Waddell praise the program for its comprehensive approach and impact on their careers. Key Faculty: Chef Richard Hendy: rhendy@sl.on.ca or ( 613 ) 544.5400 , ext. 1395. Chef Leslie Leacy: lleacy@sl.on.ca or 613.544.5400, ext. 1027. Contact Information: For admissions information, contact Recruitment at St. Lawrence College. Video/Social/Media: Learn more about the program through YouTube videos , this video , and another here . St. Lawrence College's Culinary Skills – Chef Training program offers an excellent blend of practical skills, theoretical knowledge, and global exposure, making it an ideal choice for those seeking a dynamic and comprehensive culinary education.

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Canada's Advanced Manufacturing Cluster

Canada's Advanced Manufacturing Cluster

Canada has an extensive range of research centres, food incubators, accelerators and labs supporting food and beverage innovation through the research they do and/or the services they offer. Each week throughout 2023, we’ll be highlighting an organization that’s supporting food innovation in Canada. Want to catch up? Click here to view our master list of foodtech resources. Name: Canada’s Advanced Manufacturing Cluster Location: Hamilton, ON Mission: T hrough Next Generation Manufacturing Canada ( NGen ) , the cluster’s goal is t o build up next-generation manufacturing capabilities, such as advanced robotics and 3D printing. Focus : The c luster is positioning Canadian companies to lead industrial digitalization, maximizing competitiveness and participation in global markets . The cluster’s technology focus includes I nternet of Things, machine learning, cybersecurity, and additive manufacturing (3D printing) . Services: There are several different program streams offered through the cluster. They include: High Potential Technology Development — Developing and scaling new technologies with significant commercial potential. Ground Breaking Process Transformation — Adopting advanced technologies to transform existing manufacturing processes. Technology Diffusion — Expanding the user base for new and unique applications of technologies developed in Canada. Ecosystem Development — Support for training, collaboration, and the development of tools and test beds. SME Capacity Building — Strengthening and scale up for SME partners. What you need to know: Some of the recent projects supported by the Advanced Manufacturing Cluster include the d evelopment of bacterial frameworks for biomanufacturing of industrial and therapeutic products with partners Mediphage Bioceuticals Inc., Ardra Inc. ; g lobal l eadership in l ife s ciences by e nabling c ommercial s cale m anufacture of c ell and g ene t herapies ; and development of a m icro- p ower p lant a dvanced m anufacturing d emonstrator . Notable News: The impact of programs and services offered through the cluster are expected to include the creation of more than 13,500 jobs and more than $13.5 billion in GDP over 10 years. Get Involved: Contact NGen at info@ngen.ca, or through Bridget Bohan , director of the cluster accelerator. Or reach out to our Regional Innovation Director Linda Fox .

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50 Food & Beverage Programs - Yukon University

50 Food & Beverage Programs - Yukon University

Culinary Arts Program at Yukon University: A Gateway to a Delicious Career Yukon University , located in Whitehorse, YK, offers an exciting one-year Culinary Arts program that provides hands-on training for aspiring chefs and culinary professionals. Program Overview: The Culinary Arts Certificate program at Yukon University is crafted to meet the growing demand for professionally trained cooks in various sectors of the hospitality industry. This program emphasizes practical learning in a commercial kitchen setting, preparing students for diverse culinary careers. Program Description: This program is designed to give students a comprehensive education in culinary arts, covering aspects from basic food preparation to advanced cooking techniques. Students will experience real-world culinary practices through various kitchen stations, each focusing on different culinary aspects. Program Length and Start: Duration: One-year certificate program Start Date: September Financial Aspects: Tuition fees are calculated per course credit. Additional costs include special knives, uniforms, textbooks, and proper footwear. Financial assistance and student awards are available to support educational and living expenses. Program Profile: Apprenticeship Levels: The program covers Apprenticeship Level I and Level II Cooks Exam. Successful completion may grant up to 1,040 hours credit towards a Cook Apprenticeship program. Transferability: Credits transferable to British Columbia college and university-college programs, NAIT, and SAIT. Courses: A range of courses covering various aspects of culinary arts, including baking, food safety, kitchen management, and more. Key Classes and Features: Hands-on training in a commercial-grade kitchen. Rotations through various culinary stations for diverse skills development. Participation in catering, banquets, and community events. Focus on Yukon First Nations Core Competency. Opportunities for practical experience and industry engagement. Key People: Gene Batten, Interim Director of Hospitality Services Ryan Cumming, Instructor of Culinary Arts Career Opportunities: Graduates are prepared for careers in hotels, educational institutions, care facilities, cruise lines, and more. The program’s practical focus ensures readiness for the culinary industry's dynamic and varied roles. Contact and Application Information: Canadian/Permanent Resident Applicants: Email admissions@yukonu.ca or call ( 867 ) 668 - 8710 ext. 1 International Applicants: Information available on the university's website for international student applications. Apply online for both Winter and Fall intakes. Social Media and Online Presence: YouTube: Yukon University Channel Instagram: @yukonuniversity Twitter: Yukon University Twitter Page Facebook: Yukon University Facebook Page Yukon University’s Culinary Arts program is an excellent stepping stone for those passionate about culinary arts and eager to make their mark in the culinary world. The program's unique northern Canadian perspective adds a distinctive flavo u r to the culinary education it offers.

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Company Spotlight – PLAN Automation Inc.

Company Spotlight – PLAN Automation Inc.

This is one in a series of profiles of CFIN members that have successfully applied for and received funding through CFIN’s Innovation Booster program . Bolton, ON-based PLAN Automation Inc. uses state-of-the-art X-ray technology to inspect clients’ products, separating good from suspect product, in order for clients to feel secure in releasing its products to market. This technology works with a variety of food and beverage and consumer goods and can flag various types and dimensions of foreign matter at line speed. PLAN Automation received $100,000 in funding towards its pilot of novel foreign matter reclamation technology for food and beverage products. CFIN sat down with PLAN Automation’s CFO Marcello LaGrotta to discuss the company. Q: What is your company’s mission? A: PLAN Automation Inc. seeks to continuously expand both its knowledge and category leading manufacturing and service base to provide clients large and small an exact equipment and service solution to their specific needs. Q: Why did you apply for this funding and how will you use it? A: Since its inception, PLAN has been a key partner to several food and beverage clients, providing goods and services designed to both improve the manufacturing process as well as keep our food supply safe. It came to our attention that to help serve as many clients as possible, PLAN needed to provide a reclaim service that was completely reliable, flexible (could be performed at the client’s site as well as at our facility), and cost effective. This funding will go a very long way in assisting PLAN in meeting these objectives, for the betterment of all our food and beverage providers. Q: What excites you most about working in this area of the food industry? A: Food and beverage is a necessity, and PLAN is proud to be a significant part of a safe and reliable food and beverage supply chain. Q: Please comment on the importance of public funding to help companies clear innovation hurdles and access leveraged funds. A: Public funding is critical to any Canadian SME participating in a very competitive market. PLAN has the potential to reach hundreds if not thousands of clients large and small and assist them in achieving their production and safety goals in a very cost-effective manner, which improves competitiveness for all Canadians. PLAN also employs a highly skilled workforce. Public funding allows companies like PLAN to stretch its workforce in ways that would otherwise not be possible. Q: Looking ahead, what’s on the horizon for your company? A: As a result of this funding, PLAN can continue its journey to reaching as many clients as possible with our novel solution to food safety. Q: If you had to pick one person to make you a meal, who would you choose? A: We surveyed all team members and the clear winner is…our moms.

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50 Food & Beverage Programs - St. Clair College

50 Food & Beverage Programs - St. Clair College

Culinary Management at St. Clair College: Nurturing Future Culinary Experts St. Clair College in Windsor, O N , offers a comprehensive Culinary Management program through its School of Media, Art & Design. This two-year Ontario College Diploma program is tailored to those passionate about culinary arts and eager to excel in culinary management. Program Overview: The Culinary Management program at St. Clair College is designed for aspiring chefs and food and beverage managers. It equips students with not only advanced cooking skills but also with crucial knowledge in business, leadership, and human resources essential in today's hospitality industry. The program is set in a dynamic environment that emphasizes culinary excellence and customer service. Program Highlights: Real-World Experience: The program features a teaching restaurant, Eatery 101, offering students hands-on experience in a real-world setting. Expert Faculty: The program has several Certified Chef de Cuisine and experienced journeypersons as instructors. Comprehensive Curriculum: The curriculum aligns with the Ministry standards and guidelines for cook apprenticeship. Admission Requirements: Applicants must have an Ontario Secondary School Diploma (OSSD) or equivalent, with the majority of courses at the College (C), University (U), University/College (M), or Open (O) level. Mature students must meet specific criteria outlined in the admission procedures. Program Structure: The program is structured over two years, with starts in September and January. The curriculum includes advanced culinary planning, preparation, food and baking science, menu creation, and business principles. Key Program Outcomes: Upon completion, students will be able to: Master advanced culinary techniques and food science. Adhere to health, safety, sanitation, and food handling regulations. Design nutritious menus catering to diverse dietary needs. Implement business and cost-control strategies in food service operations. Understand the importance of sustainability and ethical food sourcing. Utilize contemporary kitchen technology effectively. Develop personal and professional skills for continuous learning in culinary arts. Career Opportunities: Graduates can find employment in a variety of settings such as restaurants, clubs, dining and convention centers , resorts, and institutions like hospitals and cafeterias. Typical entry-level positions include prep cooks, with potential for career advancement. Apprenticeship Opportunities: The program may provide apprenticeship opportunities, subject to inquiry with the local Ministry of Education and Training Apprenticeship Branch. Key Faculty: Marc Johnston: Chef de cuisine at St. Clair College. Contact Information: Program Contact: Michael Jimmerfield , 519-972-2727 ext. 4623, mjimmerfield@stclaircollege.ca Campus Location: Windsor Campus, 2000 Talbot Rd. W., Windsor, ON N9A 6S4, ( 519 ) 966-1656 Video/Social/Media: Explore more about the program through these YouTube videos , this one , and another here . Check out a related Facebook Video . St. Clair College's Culinary Management program is an excellent pathway for those looking to blend their culinary passion with managerial skills. This program not only focuses on culinary excellence but also prepares students for the diverse and evolving demands of the culinary and hospitality industries.

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Canadian FoodTech Trends: Interest and Curiosity in Cellular Food Continues to Grow – Three Key Takeaways

Canadian FoodTech Trends: Interest and Curiosity in Cellular Food Continues to Grow – Three Key Takeaways

Cellular food technology has the potential to dramatically alter how we produce, purchase and consume food, while offering enormous financial opportunities to Canadian producers and exporters. CFIN worked with Moncton, NB-based data science company Fiddlehead Technolog y to develop Canadian FoodTech Trends: Interest and Curiosity in Cellular Food Continues to Grow , a report providing insight into the potential adoption of cellular meat in Canada. The report examined interest in cellular meat, as well as the progress of and research and development in the sector by Canadian companies. What it found was that although Canada lags behind countries like the U.S. and Singapore, research and interest in cellular food has jumped dramatically since 2000. Here are three key takeaways from the report: 1. Researchers are prioritizing cellular food Food scientists and engineers world wide are diving into the cellular food sector . Fiddlehead found that there were 22,800 academic papers related to cultivated meat published in the past five years, roughly the same number of papers published in total before 2000. 2. Patent applications for cellular meat are increasing The U.S., where cultivated meat recently hit the market, had 596 patent applications for c ellular meat in 2022, compared to just 48 before 2000. By comparison, there were no Canadian patent applications for cellular meat before 2000, and just 22 by 2022. At the same time the number of Canadian companies producing cultivated meat continues to grow. 3 . Regulatory hurdles still exist While countries like the U.S. and Singapore already have regulatory approval for the sale of lab-grown meat, products for sale in Canada will need to go through the lengthy approval process for novel foods, as well as meeting requirements for food safety, labelling, marketing and other existing regulations. That could mean products will be slower to hit the market, while Canadian regulators re-examine the framework for cultivated meat and develop new regulations specific to the category. Find out more by downloading the report here . Read more about cellular food , regulations covering cellular food, and commercialization of cellular food.

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50 Food & Beverage Programs - Selkirk College

50 Food & Beverage Programs - Selkirk College

Culinary Management at Selkirk College: Shaping Future Culinary Leaders Selkirk College , located in British Columbia's scenic region, offers an enriching Culinary Management program, available as both a Post-Graduate Diploma and a Diploma. This program, situated at the Tenth Street Campus, is designed for culinary enthusiasts aiming to elevate their skills in culinary arts and management. Program Overview: The Culinary Management program at Selkirk College blends professional cook training with essential management skills. It is ideal for students with culinary backgrounds who aspire to manage, own, or operate a food and beverage business. The program is tailored for international students and chefs who have graduated from culinary programs outside Canada, providing them with fast-track training in contemporary chef courses. Program Highlights: Duration: Two years, encompassing practical and theoretical training. Accreditation: Ontario College Diploma. Campus: Tenth Street Campus, known for its excellent culinary facilities. Intakes: Fall (September 2024, January 2025). Learning Mode: On-campus training, ensuring hands-on experience. Key Courses and Features: Curriculum: Covers Professional Cook Levels 1 & 2, alongside management-focused courses like Human Resource Management, Organizational Leadership, and Food and Beverage Cost Controls. Work Term: A paid four-month work term is included for hands-on industry experience. Labo u r Market Relevance: Responds to the increasing demand for higher-level credentialing in the culinary sector. Practical Training: Emphasizes kitchen-based learning and restaurant operations. Career Prospects: Graduates can look forward to roles such as professional cooks, kitchen supervisors, and food and beverage supervisors in various settings like resorts, hotels, restaurants, and more. Admission Requirements: For Post-Graduate Diploma: A two -year culinary diploma or professional cooking certification, or a Bachelor’s Degree in Hospitality Management with significant coursework in Culinary Arts. For Diploma: Similar requirements with additional options for students with different academic backgrounds. English Proficiency: For international applicants, IELTS 6.5 overall (no band less than 6.0) or equivalent is required . Key People: Dean, School of Industry Trades & Training, School of Hospitality & Tourism, School of the Arts: Tracy Punchard ( Email ) School Chair, Hospitality and Tourism: Martin Keyserlingk ( Email ) Contact Information: Tenth Street Admissions: Email International Inquiries: Email Social Media and Videos: Explore more about the program through the YouTube Promo Video . Stay updated with Selkirk College’s activities on its YouTube , Instagram , Facebook , and Twitter pages. Selkirk College's Culinary Management program is an excellent choice for those looking to combine their love for culinary arts with essential management skills. This program not only focuses on culinary excellence but also equips students with the necessary business acumen to succeed in the dynamic world of culinary and hospitality management.

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#AskLavina - April 2024

#AskLavina - April 2024

In addition to being CFIN’s Regional Innovation Director for BC and Yukon, Lavina Gully is a food scientist and product developer with almost two decades of experience helping food and beverage companies innovate. In this series, Lavina answers questions from CFIN members on everything from product development, R&D, manufacturing best practices, and co-packing – just to name a few! If you have questions for Lavina, you can reach out to her directly and we can answer your question in next month’s mailbag. This month, Lavina answers your questions about entering the foodservice market, and participating in tradeshows. Q: We produce food products for the grocery sector , but are thinking about entering the foodservice market . What changes are we likely going to have to make to enter this sector ? A: Going from selling only to the grocery sector to entering the foodservice sector require s careful planning and investment, and will likely require several significant changes . One of your key considerations will be packaging, as foodservice packaging is often larger and designed for bulk servings, while consumer packaging is typically designed for individual or household use. That might also mean changing production lines and capabilities in order to process and pack larger - size units , or it may require changes to thermal processing parameters or new shelf life validation studies. As well as reevaluat ing your product sizes and packaging materials, you’ll have to ensure that labe l ling meets the needs of re gulatory requirements, and includes any additional food handling instructions and safety protocols. At the same time, you may need to adjust your product offerings to make them easier to use or more convenient for f ood service customers . For instance, y ou may have to expand or adapt your product s to better suit the requirements of chefs, caterers, and other foodservice professionals. This could involve developing new product lines tailored to the specific dietary needs of schools or institutions , offering bulk packaging options, or providing customized solutions for restaurants and caterers. Dist ribution is another issue to consider, as you may need to establish new relationships with food distributors, wholesalers, and possibly even directly with restaurants or institutional buyers. Considerations such as delivery schedules, order minimums, and packaging requirements should also be addressed. Other things to keep in mind include adjustments in pricing and margin strategies that may be required , and changes to marketing and promotional plans that focus on your foodservice customers rather than consumers. In this case tradeshows, industry publications, and direct sales efforts may become more important in your marketing mix. Q: Our company has never participated in a tradeshow, but we have the opportunity to display our products at a show this year . Do you have any advice on how to maximize our ROI while at the show? A: Participating in tradeshows and other industry events is an excellent way to build business, make connections , and get noticed by potential buyers. You can make the most of your tradeshow experience by setting clear goals and planning ahead . Start by defining specific and measurable goals for your participation in the tradeshow – w hether it ’ s to increas e brand awareness, generat e sales leads, or launch a new product, having clear objectives will help guide your efforts and enable you to measure your success. Make sure you u nderstand who the show is aimed at, for example retailers vs. consumers, and ensure you aim your promotional material at this audience. T o share expenses, consider collaborating with another company with complementary but non-competitive technology or products . Organizations like accelerators, incubators, distributors and regional trade groups often sponsor a pavilion or alley at tradeshows to highlight a number of different companies, which is a good way to be part of a larger themed footprint at the show. Take the time to prepare for the tradeshow well in advance. That includes designing an e ye-catching booth , s chedul ing meetings with key prospects or partners , and ensuring booth staff are well-trained and knowledgeable about your products and company. Staff should be able to engage attendees effectively, answer questions, and communicate your brand message clearly. Remember, you’ll need eno ugh staff at the booth so that everyone is able to take breaks, walk around the show, and network with other exhibitors , customers, and potential partners . Also c onsider incorporating interactive elements into your booth such as product demonstrations, tastings, or interactive displays to attract attendees and keep them engaged , or provide incentives such as exclusive discounts, giveaways, or prize drawings. After the tradeshow, take the time to evaluate your performance and ROI. Review your goals, measure key metrics such as leads generated or sales made, and identify any areas for improvement for future tradeshows. To find out more about food and foodtech tradeshows happening in Canada check out CFIN’s events listings .

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Thursday Thoughts on Foodtech: Consumer Behaviours, Design, and Sustainability

Thursday Thoughts on Foodtech: Consumer Behaviours, Design, and Sustainability

In today's Thursday Thoughts on Foodtech, we talk about how behavioral design is being used to influence consumer decisions toward a sustainable food sector. In words quoted to Stephen Wendel, Head of Behavioral Science at Morningstar, “ Behavioral design is not about using psychology to manipulate people. It’s about using psychology to help people achieve their goals. ” Enter Special Projects , a London, UK-based design and invention agency, co-founded by Clara Gaggero Westaway and Adrian Westaway, on a mission to revolutionize customer experiences. They have published a study in collaboration with the University of Bristol's School of Experimental Psychology, that investigates the impact of labels with sustainability credentials (i.e.: eco-labels) on packaged food to promote more eco-friendly food choices. In the study, 55% of participants admitted gaining awareness of the sustainability and environmental impact of their choice, recognizing that their decisions were influenced by the message in the labels. The treatment of the design options “ introduce a softer nudge to influence behaviors, and steers away from the often offputting warning symbols, sustainability jargon and guilt imposing messaging. ” In other words, finesse in design and behavioural science combined to direct our attention to good causes and, more specifically, environmentally friendly food products. The "Eco Lenses" project – that’s the name of the research - encompasses five digital solutions each tailored to a different food purchasing environment. Each of them uses specific design and behavioural techniques: Cafes : Labels on food packaging display sustainability credentials using a traffic light color system. This simple visual cue helps consumers quickly assess the environmental impact of their choices, leveraging the principle of salience to draw attention to more sustainable options. Restaurants: An app uses image recognition on menus to prioritize dishes with lower environmental impacts, effectively using choice architecture to nudge consumers towards greener options. Fast Food : Scanning the menu makes sustainable options visually stand out. This design uses the contrast effect , highlighting eco-friendly choices in a visually engaging way, which can influence quick decision-making at the point of sale. Online Food Ordering : An app feature shows the overall sustainability score of a meal and allows users to modify ingredients to improve this score. This empowers users with knowledge and control , enabling informed decisions about their food's environmental impact. Online Grocery Shopping : A digital interface displays the sustainability scores of items in the shopping cart, with a swipe function to explore more sustainable alternatives. This leverages the principle of ease and provides immediate feedback , helping users make greener choices with minimum effort. In a different online experiment aimed to investigate how eco-labelling and social nudging influenced sustainable food choices, researchers at Cambridge University, found that eco-labelling effectively increased the choice of sustainable food items, especially among those already inclined to make sustainable choices. Eco-labelling and social nudges could be powerful tools if integrated into policies to help achieve global climate goals. At CFIN, we support food sector leaders that leverage technology towards a sustainable food industry. The Eco Lenses project offers a glimpse into how digital solutions can lead to real-world changes in our food choices. It’s our turn to influence change: explore these tools, apply their principles in your daily choices, and spread these practices. How are you using your online marketing, product packaging and label design to influence more environmentally friendly choices? Illustration: Digital Bites: Navigating Sustainability in Food Choices through Technology (by DALL.E) Thursday Thought on Foodtech is an experimental weekly column or post co-written between my colleague @Lavina Gully and myself. We may use generative AI tools to research and enhance the content. When content from AI tools is used, it is credited in the post. Disclaimer : None of the organizations, companies, or products or mentioned in this article are sponsors nor have provided financial support for it. Our discussions and references to these entities are based solely on the relevance and context of the topic at hand, without any endorsement or promotional intent. Citations and references: Special Projects | Special Projects & Bristol University | Eco Lenses Designing for Change: How Behavior Change Strategies in UX Can Transform User Habits | by Nathamayil Natesh | Bootcamp (uxdesign.cc) Promoting sustainable diets using eco-labelling and social nudges: a randomised online experiment | Behavioural Public Policy | Cambridge Core

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