Welcome to Let’s Talk Innovation with Isabelle Marquis, a French-language video series covering all areas of food innovation. Today, Isabelle speaks with Stéphane Crevier, Vice-President, Brand Strategy and Growth, at Pigeon, about innovation in packaging.
Packaging was long considered an expense, but that is clearly no longer the case. New materials and new technologies now allow brands to tell their stories and establish an ongoing, dynamic relationship with their consumers.
