Every new touchpoint used to mean another campaign to build, budget, and measure. Brands pulling ahead in retail media reach consumers across all of them with one campaign and no extra workload.
Instacart·
Reach consumers wherever they buy
Your consumers shop in stores, in apps, on the web, and through chat, and any touchpoint can end in a purchase. A single Instacart Ads campaign spans more than 2,200 retail banners, representing nearly 100,000 stores across the Instacart Marketplace, and more than 310 ecommerce experiences. No other ad platform connects more grocery ecommerce sites and marketplaces in one place.¹
Find audiences you cannot reach elsewhere
Many Instacart consumers do not buy groceries online anywhere else. About 80% of their online grocery marketplace spend happens on Instacart, and less than 5% goes to other grocery digital-first marketplaces.² These consumers build larger baskets, shop more often, and spend 5X more annually than consumers on other grocery digital-first marketplaces.³
Get ahead of the next discovery moment
Discovery is moving into conversation. Clementine, Instacart’s AI shopping assistant, is now available to customers across the U.S. and Canada on Instacart Marketplace. Clementine turns a message, grocery list, or recipe into a personalized cart using real-time inventory from the customer's chosen store. Orders placed with Clementine exceed the $115 average basket size.⁴ Plus, consumers can tap into Instacart through ChatGPT, Claude, Gemini, AI Mode in Google Search.
Measure it in one place
One setup, one budget, one view of results beats dozens of campaigns on dozens of platforms. MRC-accredited measurement gives you closed-loop visibility from impression to purchase across environments. On average, CPG brands see a 25% sales lift from their Instacart ad campaigns.⁵ Today, more than 9,000 brands advertise with Instacart.
Your next step: Map every place your consumers buy and discover groceries, then build one campaign that reaches them. Start at ads.instacart.com/signup.
¹ Largest grocery ad ecosystem based on comparison to other retail media networks and advertising platforms based in North America that focus primarily on grocery retail partnerships, as of 3/1/26.
² Comscore Media Metrix Multi-Platform, Cross Visiting, U.S., December 2025.
³ Third-party data as of December 31, 2025. Select competitors, third-party platforms only. Does not represent competitive landscape.
⁴ As of June 30, 2026.
⁵ Based on the average of internal tests run across all brand partners during the last four quarters ended September 30, 2025, using an updated methodology with a 28-day lookback period.
